10:10 is an ambitious project to unite every sector of British society behind one simple idea: that by working together we can achieve a 10% cut in the UK’s carbon emissions in 2010.
10:10 was conceived by the team behind climate blockbuster The Age Of Stupid and is run by a small independent team, supported by an army of volunteers and a dream team of partner organisations including ActionAid, Comic Relief, the Energy Saving Trust, the Carbon Trust, the Public Interest Research Centre and many more.
It’s easy to feel powerless in the face of a huge problem like climate change, but by bringing individual actions together under one banner, 10:10 enables everyone to make a meaningful difference. Launched in September 2009, the campaign has, to date, garnered the support of over 70,000 individuals and 2,500 businesses, including household names such as Sony, Adidas and Starbucks, and celebrities ranging from Delia Smith to Mark Ronson. 10:10 has been making waves in both central and local Government, counting many MPs and Government departments in its ranks as well as one in three UK councils.
Each month 10:10 will focus on different ways to reduce your carbon emissions, offering expert advice on everything from insulation to recycling. 10:10 has joined forces with 350.org – who last year pulled off 5,200 events in 181 countries – to coordinate the biggest-ever global day of action on climate change, on October 10, 2010 (10.10.10).